Tag Archives Marketing — page 2

Calculating wheat basis may require some homework

Beef growth comes from new markets

Cattle industry buoyed by check-off dollars

Farmers advised to shop crop around
Prices changing daily | Delivery opportunities can pop up one day and close the same day
BRANDON — Get marketing but also get shopping, adviser Brenda Tjaden Lepp of FarmLink Marketing Solutions told farmers at Manitoba Ag Days. There’s no reason to hold back from moving old crop and contracting delivery for new crop, but farmers shouldn’t just take whatever bid their usual buyer is offering. “You’ve got to shop around […] Read more
Shortages seen despite bumper crop
Railway congestion | Extreme price spreads are the result of supply and demand challenges
For once, outrageous basis levels are nailing farmers and grain companies at the same time. Prairie farmers are paying big negative basis levels when they deliver grain to elevators, but some of those companies are having to pay huge positive basis levels to buy spring wheat for customers that they can’t supply. “It’s crazy,” Austin […] Read moreFarmers learn to tweet, blog to promote business

The new clout of social media
Digital marketing matters | People discuss products, share opinions through Twitter, Facebook
Kelly Daynard didn’t understand the value or relevance of Twitter when it first exploded into popular culture, but that all changed three years ago when she watched an episode of Oprah. In her role as communications manager for Farm & Food Care Ontario, which has the mandate of providing credible agricultural information, Daynard monitors food […] Read moreWelcome to a new era of marketing freedom
Despite offers, CWB isn’t for sale, says Ritz

CWB to pay farmers more up-front money
Initial payments boosted | New cash-out option is an attempt to increase cash flow from CWB pools
Farmers who market their crops through the CWB after Aug. 1 will receive a bigger up-front payment for the grain they deliver. The wheat board announced last week that it will boost initial payments in the 2012-13 crop year and offer farmers a new cash-out option. The moves are an attempt to improve farmer cash […] Read more