Reaching distant consumers as easy as following a recipe

Saskatchewan farmers learn how to combat misinformation, reach out to consumers with Farm to Fork tour

People involved in Saskatchewan agriculture know they need to connect with consumers who use made-in-Canada food products such as wheat, canola, beef, poultry, dairy products and packaged vegetables. But how can someone reach busy food consumers in Regina, Winnipeg, Toronto or Vancouver and convince them that the Canadian-made food products they are buying are wholesome, […] Read more

Overseas buyers were pleased to learn that Canada has milling quality durum available, even with the weather problems during summer and at harvest.  |  File photo

Adequate supply of milling durum reassures buyers, but limits price

The good side of a flaccid market is that buyers won’t shy away from trying to buy Canadian durum this winter, says a member of Canada’s New Crop Missions. Whatever happens to prices, the buyers aren’t going to bail on Canada. “There is still some good production available,” Lane Stockbrugger, a farmer from Englefeld, Sask., […] Read more

The Cloverbelt Local Food Co-op in Dryden, Ont., has increased its membership to 1,000 families since it was launched three years ago.  |  Submitted photo

Ontario food retail co-ops gain momentum

Co-operatives give small meat and vegetable producers in Sudbury and Dryden area new marketing options

DRESDEN, Ont. — A new choice for consumers has emerged in northern Ontario — food retail co-operatives. There are only two, but they’re having a significant impact, say Jen Springett of the Cloverleaf Food Co-operative in Dryden and Peggy Baillie, executive director of the Local Organic Foods Co-ops Network. “What we’re doing is trying to […] Read more

Morgan Nesom, left, and her in-laws, Diane and Carey Perry, pose with the food truck they’ve launched using produce primarily from their own farm. Nesom is considering food demonstrations, catering, marketing pre-made meals and office lunches and a delivery service to farm fields during harvest.
|  Barb Glen photo

Alberta producers provide local ‘take away’ food

HIGH PRAIRIE, Alta. — Food trucks seem to proliferate in cities, but there’s only one rolling around in this area of northern Alberta. The Farm Truck carries food prepared from locally produced ingredients and is an offshoot of a family farm operation. Morgan Nesom is the management and marketing arm of the four-person operation, which […] Read more

Third party grading and shopping grain around for the best grade are strategies to make the best of a bad situation.  |  File photo

Quality woes demand marketing skills

Farmers told to hone up on quality parameters to reap the best prices possible for specific quality specs

The prairie wheat harvest is shaping up to be a bit of a dog’s breakfast this year. To avoid getting a bite on the backside, farmers should take a close look into the dog dish and figure out exactly what they’re serving up to Fido. “I think that’s one thing that all farmers, myself included, […] Read more

Ceapro uses a hull-less oat variety because it has more avenanthramides, a compound used in anti-itching products.  |  File photo

Ceapro has big plans for oats

The common oat continues to find its way into uncommon products, and the Edmonton-based biotechnology company Ceapro said it plans to continue that trend. Its new $14 million bioprocessing extraction facility, officially opened Sept. 28, is designed to allow Ceapro to expand its oat extraction processes and marketing of oat-based ingredients to nutraceutical and pharmaceutical […] Read more

Brian O’Mara helps with the processing tomato harvest in a field north of Chatham, Ont. Weather has been good this year and some predict a bumper crop.  |  Jeffrey Carter photo

Ontario vegetable marketing board under microscope

Ontario’s agriculture minister has halted proposed changes, saying an economic analysis and more consultation are needed

KENT BRIDGE, Ont. — The final offer arbitration system used by Ontario’s processing vegetable industry will end if proposed amendments by the province’s Farm Products Marketing Commission (FPMC) move forward. The changes would create an “industry advisory committee” and growers would need to find another means to set prices and contract terms other than through […] Read more

Joe Pozzi told producers at the Farms at the Table conference to educate the public through events and tours.  |  William DeKay photo

Be creative marketing products, promoting farm

Producers who want to sell direct to consumers should remember that the farm gate swings both ways, says Joe Pozzi. The commercial sheep and cattle rancher from California’s Sonoma County has been marketing farm-based products for 25 years. “When we talk about opening a gate, we talk about how we bring people to the farm […] Read more

Wallace Hamm and his son, Byron, inspect their flax field near Saskatoon. The pair are involved in certifying organic and gluten-free operations at Pro-Cert, a company based on their organic farm. |  Karen Morrison photo

Gluten free certification growing

Businesses start to build markets and offer management protocols for authenticated specialty products

A new partnership in Saskatchewan will help meet growing consumer demand for organic gluten-free oats in North America. Avena Foods in Regina and Marshall Gluten-Free Milling of Saskatoon are working together to offer oat products that are certified organic and gluten-free and produced through a certified grower network. The companies describe it as a ground-breaking […] Read more

Horse owners and stable operators require hay free of mould and alsike clover and generally prefer smaller bales, an industry specialist with Alberta Agriculture told forage growers.  |  Mike Sturk photo

Alta. forage growers told to cater to horse owner needs

OLDS, Alta. — Forage and hay producers who are looking to sell product should pay attention to Alberta’s horse industry, says Les Burwash, a horse industry specialist with Alberta Agriculture. There are 200,000 to 250,000 horses in Alberta, and most of their owners buy hay rather than grow it. In fact, Burwash said the horse […] Read more