People don’t always think of canola when they’re asked to think about Canada’s great innovations and success stories.
That’s something the Canadian Agriculture and Food Museum is trying to change with an exhibition that will travel throughout Canada and the world during the next five years telling the canola story.
It’s a multimedia exhibit explaining how canola was created from rapeseed, what’s different about it, how it is used and how an entire Canadian industry has risen around it.
The travelling exhibition, called Canola: A story of Canadian Innovation, was unveiled at the Canola Council of Canada’s annual convention held March 7-9 in Winnipeg.
The Ottawa museum itself is displaying the canola story in an exhibit.
While the story of canola and its creation is well known by Canadian farmers, there is much less awareness about how canola came to be or how big the industry around it has grown outside rural areas.
International Trade Minister Francois-Philippe Champagne told the canola council convention that he learned about the origin of canola’s name from Googling and checking Wikipedia entries as he learned about a product that he called “probably the biggest success story in our country.”
The travelling exhibit’s first stop after the convention is Winnipeg’s Richardson International Airport, where it will run from March 10-23.