Club Moo focuses on milk

Club Moo is a program fostered by Alberta Milk to encourage children from kindergarten to Grade 6 to regularly drink milk.

It has been operating for 31 years, when six schools began offering milk several times a week to their students.

Schools in Barrhead, Bonanza, Rocky Mountain House, Niton Junction and Two Hills were the first to participate in Club Moo. Now there are 321 schools in the program and four of them just marked their 25th year of participation.

Alder Flats School in Alder Flats, Rosary School in Manning, St. Mary School in Beaverlodge and St. Teresa of Avila School in Red Deer have been Club Moo members since 1991.

Kelsie Gilks, school and agriculture programs co-ordinator for Alberta Milk, said the program recognizes schools that reach the 25 year milestone each year. So far, 161 Alberta schools have reached the quarter-century mark of participation.

“The students love participating in the program,” said Gilks. “Once you get it going, it’s a great program to have.”

Prizes are offered to students as an incentive to drink milk.

Participating schools buy the milk and choose the desired number of servings of white, chocolate, skim, two percent or whole, according to their needs.

Gilks said it is usually a matter of parents signing up their students for the milk program and paying a fee per semester or annually. Milk is then provided three to five times per week to enrolled students with distribution organized by a designated milk manager.

Although it sounds simple, Gilks said it takes effort to organize Club Moo, so Alberta Milk is appreciative of those efforts in participating schools.

Gilks noted milk provides essential nutrients and Club Moo’s goal is to educate students about that and help them make a habit of drinking milk.

“If they’re drinking it at a young age, chances are pretty good that they’ll continue drinking it as they grow older and as it becomes more important to have in their diet, especially for bone density and bone growth.”

Information about Club Moo is available at



  • Harold

    There is no proof that a child after they are weaned needs Milk to improve bone density nor bone growth. Curiously, we are the only animal on the planet that gives milk to their young after they are weaned and its not even our own. The picture of a adult sucking on the teat of a grazing cow to acquire healthy bones, should speak for itself. How we create bone structure and density, is as the other animals do with their proper feed and exercise after weaned. The need to overindulge in milk is a complete fabrication by the profiteers of the industry. An example in front of anyone’s face is the magnificent bone structures of the largest animals which feed on vegetation, grasses and water. Are they in need of a preventative Milk supplement? The average diet and exercise level of the children today are very poor, and milk is not the cure. If a child’s bone density and growth are normal, then what is the necessity of more milk? One more observation one can make; a broken arm looses bone density. flood your body with milk and see if that process stops and reverses. It doesn’t. Exercise changes that outcome. One might argue that milk is included in the Canada Food Guide. Yes it is, along with the other profiteering and lobbying corporations. If memory serves me, although water contains essential minerals, you wont see it listed, although without it we would all die. Club Moo ( take child from moms breast to cows teat) no thanks. I taught my children and their children better. I haven’t given up on dairy products as I still need to bake and cook with it on occasion.

    • ed

      Air isn’t on the food guide either even though highly recommended. Calcium is great for bone density and tooth development and milk is a good source of calcium. Hiefer calves have been known to nurse from their mothers right up until young adult breeding age without any negative effects. There are alternatives, but for the money, it is hard to beat the convience and value of milk.

  • ed

    There is a lot of money made on soft drinks as well and they must be more harmful than milk you would think, but that is not as easy to bully as farmers, so ya…., start by ragging on the farmers first. It’s fun isn’t it?

    • Harold

      The topic was milk so I am surprised that you would turn to coke as a valid counter argument when a soft drink is hardly Dairy. Introducing contrary science is hardly ragging on Farmers in fun. The information that I have provided is free to anyone with the diligence to look. The alternative I was referring to was water; the third vital necessity for all life. Incidentally I do have a lot to say about Soft drinks. Yes, I don’t drink them, and I’ve researched that too. As I previously stated; I use dairy, but not as a beverage.

      • ed

        So you agree that soft drinks should not be on the Canada Food Guide. If profiteering and lobbying were any criteria for getting on the Canadian Food Guide we all know that soft drinks and chocolate bars would have bought their way on to it long ago. So we can put to bed the argument of how products do and do not get on to the guide. You were saying?

        • Harold

          If you say so! Whether I agree or disagree with soft drinks was not the issue. Whether or not soft drinks or chocolate bars should be in the Canadian Food Guide is still not the issue. You say “we all know” and that I see just one person, (you) is still not the issue. Where do you plan to get off this train? The issue was the Article and the corresponding argument I made was towards that article content. What I “were saying” has already been said. You’re having fun?

          • ed

            There’s nothing wrong with milk man. The bigger concern is attempting to have a fair and just society where by everyone can get their hands on some. Children especially should have lots. Women should have lots and if men are active and doing much physical activity they should have lots as well. When your people are drinking more beer than milk, you got a problem. Swapping some of that out for milk never hurts.

          • Harold

            Are (“your”?) people truly “drinking more beer than milk”? If they are, its their choice, but again, Beer is not the issue. That being said, Is “a fair and just society” now a picture of a Canadian holding a glass of milk? A Canadian flag and a glass of milk would fit in each hand nicely. Wired differently, I see the Magna Carta in one hand and the Universal Declaration of Human Rights in the other, and the fulfilment thereof. … As you know, I have not removed any milk from your table, so enjoy! Food for thought- “There is nothing noble in being superior to your fellow man; True nobility is being superior to your former self.” Ernest Hemingway

          • ed

            Good Luck!

          • Harold

            Thank you, but I wasn’t asking for luck like I’m on some quest. I was pointing at what you believe to be “a fair and just society”, and comparing it to what is one. What luck may mean to me, is that you may see the big difference.

          • ed

            Mr. Hemingway may have had his hopes for some a bit high. High base lines are hard move up. If you are against milk consumption for humans, you would obviously be against GMO foods, chemical usage, the petroleum industry and world trade,l and you would be most interested in organic and local food systems as they are more normal and natural for humans. If you agree to all that, Hemingway’s statements have some hope and I would definitely up vote that.

          • Harold

            What is paramount to me is that humans have a choice of what goes into their own mouth. People who have things prepared for them out of sight, have every right to know its origin, contents and its effects to the fullest. It is owed before any money is dropped. I am against anyone who would circumvent that for their own advantage. Im not at war with them, except I believe that if you have knowledge, or a gift, that you have an obligation to share it. If a person at the end of the day chooses Milk- I will pour it for them. If asked, I will buy it for them. To be clearer, Anyone who agrees with me or anyone else without prior knowledge, or study; or cannot see it for themselves, is a fool and a slave. I am not the answer, only the question. Hemingway’s statement wasn’t about hope, it was an expression of Nobility. It was an expression to the Individual. There isn’t anyone on their death bed who doesn’t wish that they had more time to have pushed their own bar higher. Its a fool who believes that there is nothing beyond their own horizon. Off topic, regarding GMO foods, Chemical usage, Petroleum Industry, world Trade; These people are not Advocates- they are Business People and they are covered in secrecy and they are the richest with the producers among the least. Is that what Mother Nature intended? Those Farmers advocating nature have very different farms, and they are my choice. The reason is that they wouldn’t do anything that I wouldn’t do. I couldn’t possibly take GMO wheat sprayed with roundup and grind it to make bread. What can I do? wash it off? ( One Degree brand is non-GMO bread available locally) Lastly, Please don’t accept that these comments are directed at you in any way. They are about me.