Prairie Pasta signs durum deal

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Published: December 5, 2002

They’re not popping champagne corks just yet, but a group of farmers

with an undying dream to own a pasta plant are starting to ice the

bottles.

Prairie Pasta Producers chair Perry MacKenzie is holding off the

celebration until the farmer-owned co-op has loaded its first rail cars

of durum.

“For us it will be a monumental occasion to think that we’ve actually

accomplished that,” said MacKenzie.

The new generation co-op has inked a deal with Dakota Growers Pasta

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Co., the third largest producer of dry pasta in North America.

“They’ve offered up approximately three million of their D-series

delivery shares to Prairie Pasta members,” MacKenzie said.

Earlier this summer Dakota Growers converted to a corporation from a

co-op, and in the process created two classes of shares – delivery and

equity.

Members of Prairie Pasta have the option to buy up to three million

delivery shares for 20 cents a share, said MacKenzie. Each share

entitles the holder to deliver one bushel of durum to Dakota Growers’

plant in Carrington, N.D.

If the group’s members buy all three million shares before the option

expires on Nov. 25, 2003, the co-op would own approximately one-quarter

of the plant’s D-series shares.

Prairie Pasta has been trying to buy a pasta plant since 1999. The

co-op’s original plan was to build its own $120 million durum mill and

pasta plant in a Canadian community such as Weyburn, Sask. The board of

directors decided against that plan after a feasibility study showed

the North American pasta industry was overbuilt.

Weyburn durum farmer and Prairie Pasta member Brian Goranson thinks it

was wise to back away from the original plan. He wouldn’t have invested

in such an ambitious project but he might be willing to invest in the

Dakota Grower venture.

“I would certainly look at moving some product in there if it looks

like it could be a savings to me,” he said.

“Maybe this alliance with the North Dakota group is a good first step.”

But one part of the deal makes him nervous. American farmers recently

launched their 10th trade challenge against the Canadian Wheat Board

and are once again asking for tariffs on Canadian wheat and durum

imports.

“They’re pretty sensitive on Canadian grains going over to the United

States. That market has some question marks,” Goranson said.

“I can see problems coming down the road if there is a large quantity

of product moving into the U.S. from Canada.”

MacKenzie hope farmers like Goranson will put aside those fears and

snap up shares in the North Dakota plant.

The shares would officially be held by the co-op to save on legal

costs, but each farmer would be paid dividends and allocated delivery

privileges based on the number of shares they own.

The group has also worked out an arrangement with the wheat board where

Prairie Pasta would act as an accredited exporter. That gives the co-op

the right to deliver durum to the North Dakota plant once it buys it

back from the board through the producer direct sale process.

MacKenzie said D-series shareholders will get first crack at Dakota

Growers’ annual dividends before the equity, or E-series shareholders.

But the real benefit for farmers will be the premiums they get by

delivering grain into an identity preservation system and through the

savings they realize on freight costs.

The Dakota Growers’ plant wants durum that meets specific quality

standards based on sedimentation characteristics.

“The product is targeted at the high-end use customer. It’s going to be

for the restaurant trade,” MacKenzie said.

“We hope to be able to create a premium in this for our members and

growers.”

He said the plant’s proximity to Canada’s prime durum-growing region

should also generate transportation savings for farmers. As well, durum

won’t have to be cleaned to export standards because the mill has its

own cleaning plant.

Those anticipated cost savings appeal to Goranson, who said he now pays

close to $1 per bu. to get his durum to market.

“If we could reduce some of our costs, that certainly would make the

deal work.”

Approximately 200 farmers have already bought memberships in Prairie

Pasta, which sell for $200.

Initially, it was thought that only a portion of them would be able to

participate in the Dakota Growers’ program because the plant wanted AC

Avonlea durum. However, the program was opened up after other varieties

sent to the plant tested favourably.

MacKenzie said the cost of buying shares will be taken off producers’

cheques when they deliver their first load of durum.

“Nobody is going to have to go and take money out of cash flow or

anything else in order to pay for these shares up front,” he said.

Prairie Pasta members who participate in the program will be allowed to

deliver as many bushels as they have shares. If a farmer is unable to

meet a delivery obligation in a particular year, that allocation would

be reassigned to another Prairie Pasta member.

The co-op is still hashing out some details of the program, such as

where farmers will be allowed to deliver their grain and what kind of

buy-back price can be negotiated with the wheat board.

MacKenzie said it has been a long, arduous process but the end is in

sight and he is looking forward to the day when those first rail cars

are loaded with prairie durum.

About the author

Sean Pratt

Sean Pratt

Reporter/Analyst

Sean Pratt has been working at The Western Producer since 1993 after graduating from the University of Regina’s School of Journalism. Sean also has a Bachelor of Commerce degree from the University of Saskatchewan and worked in a bank for a few years before switching careers. Sean primarily writes markets and policy stories about the grain industry and has attended more than 100 conferences over the past three decades. He has received awards from the Canadian Farm Writers Federation, North American Agricultural Journalists and the American Agricultural Editors Association.

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