KFC ties brand to Canadian standards

The Colonel meets the farmer in a deal that will see “Raised by a Canadian Farmer” printed on KFC products.

Chicken Farmers of Canada introduced the phrase in 2013 to indicate the origin and standards for care, quality and freshness in the chicken they produce.

KFC Canada said its new partnership with CFC “demonstrates the commitment of restaurants and grocery retailers who source chicken raised to the highest standards of quality and care by Canadian farmers, of which 100 percent of KFC Canada’s system supports.”

Benoit Fontaine, chair of the CFC, said the deal demonstrates that Canadian producers deliver on consumer expectations.

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