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Future looks bright for organic sales

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Published: January 17, 2002

Organic products experiencing the biggest growth are in the dairy,

frozen foods, bakery and cereals, ready meals and baby food sectors,

says an agricultural economist who has studied the industry.

Ann Cooney told producers who attended the organic session of Crop

Production Week that the United States Department of Agriculture is

forecasting growth rates of about 38 percent for those goods for the

five-year period between 1998 and 2003.

By contrast, fresh produce sales will increase only eight percent

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Produce made up 60 percent of organic sales in 1998, but will account

for less than 40 percent by 2003 if the USDA’s projections are correct.

Frozen food is the next biggest commodity group followed by dairy,

bakery and cereals, and ready meals. When added to produce, they will

make up 80 percent of the organic market in 2003.

Cooney said the U.S. is the largest consumer of organic food products

and second largest producer after the European Union. Sales of organic

products in the U.S. are growing by 20 percent each year.

Global retail sales of organic food in 2001 were estimated at $20

billion, nearly half of which was sold in the U.S. But that $9.5

billion in U.S. sales represents less than one percent of total

American retail food sales.

“In addition to a growing market for organic food in North America,

markets continue to expand in Germany, England and Japan,” said Cooney.

People buying organic products are primarily women. The most purchases

are made by people who earn between $20,000 and $40,000 in annual

income and the least by people in the $60,000 to $80,000 bracket.

According to data compiled by the USDA, organic corn fetched a 35

percent premium over conventional corn in 2000. Growers of organic hard

red spring wheat received a 50 percent premium, while organic oats and

soybeans delivered 35 percent and 100 percent premiums respectively.

“However, there is a limit to how much consumers will pay for organic

products and in some cases premiums have decreased,” said Cooney.

About the author

Sean Pratt

Sean Pratt

Reporter/Analyst

Sean Pratt has been working at The Western Producer since 1993 after graduating from the University of Regina’s School of Journalism. Sean also has a Bachelor of Commerce degree from the University of Saskatchewan and worked in a bank for a few years before switching careers. Sean primarily writes markets and policy stories about the grain industry and has attended more than 100 conferences over the past three decades. He has received awards from the Canadian Farm Writers Federation, North American Agricultural Journalists and the American Agricultural Editors Association.

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