I almost always judge a book by its cover. The more raised lettering and metallic colors it has, the better. And a holographic image or two doesn’t hurt, either. Hey, those eyes are following me.
Some books play up the author’s name to the point that the title is incidental.
Here’s another Stephen King book. Didn’t he release one last week? This title looks familiar. Maybe I’ve already read it. Let’s see … evil incarnate, hellspawn, creepy things that go bump, gorp, squelch in the night … no, never seen it before.
I also like books with lots of pages and fairly small type. If you’re spending a hefty sum for a paperback, you might as well get one that will keep you occupied for a while.
The blurbs on the cover are important. I always read them because it’s important to know what Gaylord Wilmott of the Delaware Times Herald Picayune Examiner thought of a book. Usually his analysis is along the lines of, “Fantastic! Demonic! Riveting! Buy this book! Now!”
If the book has been on the New York Times bestseller list, well, that’s enough reason right there to buy it.
New Yorkers are cool, so if a book makes it on their list, that makes me cool by association.
Torontonians aren’t as cool as New Yorkers, so the book list in the Globe and Mail doesn’t have quite the cachet as the one in the Times.
Cachet is a word I picked up reading book reviews.