HANNOVER, Germany — Case IH is planning for trends that include China and southern Asia’s economic evolution to a middle-class, its president told a recent meeting in Germany.
Andreas Klauser also said the company is expecting sales to decline in Brazil because of low soybean prices, double digit inflation and interest rates of 14.25 percent.
He said recent, slight improvements to commodity prices in North America are providing hope that producers’ margins are beginning to grow.
“North America is very important for (Case IH) as a company,” he told.
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Klauser said the narrower operating margins and a long, higher than usual profitability period in commodity agriculture left all equipment companies first struggling to meet increased demand for machinery and then over-capacity as farmers’ buying slowed due to market saturation.
He said Case IH’s full line of farm equipment allows it to take advantage of every market segment where economic, technology and production capacity needs create demand for farm machinery.
The company is also focusing on new technologies through its precision agriculture AFS tools, adding AFS Connect telematics outside of North America and ex-panding that business in Australia and Europe.
