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In Depth: CSCA meeting, 2015

Sean Pratt
By 
Sean Pratt
Reading Time: 4 minutes

Published: July 2, 2015

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The pulse industry has created a new global brand and is launching a major social media marketing campaign in North America.

The pulse industry has created a new global brand and is launching a major social media marketing campaign in North America.


The Western Producer’s reporter/analyst Sean Pratt attended the Canadian Special Crops Association (CSCA) Pulse and Special Crop Meeting in Calgary June 21-23, 2015. Here is his coverage of the event:

Industry prepares for year of pulses 

The pulse industry is gearing up for a year of partying.

The United Nations’ Food and Agriculture Organization has declared 2016 the International Year of Pulses, but the festivities will begin long before that.

“We’re going to kick off first with a major event in New York,” said Robynne Anderson, president of Emerging Agriculture.

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EPA’s lawsuit settlementmay affect glyphosate use 

The U.S. Environmental Protection Agency quietly announced a new policy on glyphosate last week that could alter the future of the herbicide.

After years of legal manoeuvres, the EPA settled a lawsuit with the Center for Biological Diversity, an American environmental group.

Transportation input centres around performance

Some themes have emerged from the hundreds of submissions received by the Canada Transportation Act review.

The six-person panel received more than 200 written submissions and conducted hundreds of additional in-person meetings during the one-year consultation period that ended June 30.

Exporters uneasy after Turkey rejects lentils

Canada’s top lentil buyer has rejected a shipment of bulk red lentils for containing a genetically modified crop.

Turkish regulators rejected the shipment earlier this year, but it was recently brought back into compliance through re-cleaning

New brand designed to put pulses on global map

The pulse industry has created a new global brand and is launching a major social media marketing campaign in North America.

“It is time. It is absolutely time to reintroduce the world to pulse crops,” said Tim McGreevy, chief executive officer of the USA Dry Pea and Lentil Council.

Canada to unveil new GM tolerance policy

Canada is putting the finishing touches on its low level presence policy, which will then be showcased around the world.

Gord Kurbis, director of market access and trade policy with Pulse Canada, hopes other countries will follow Canada’s lead so the grain industry can avoid incidents such as one that occurred in Turkey earlier this year.

Voracious Indian demand great for pulse prices

India will import a lot more pulses in 2015-16 than many analysts are anticipating, says an Indian pulse trader.

Sanjay Jain, chief executive officer of Jawaharlal & Sons and Prakash Overseas, a pulse crop trading and milling company from Indore, India, expects a significant gap between supply and demand.

Dry soil conditions are hammering special crops and flax

Expect below average yields for Canada’s flax, canaryseed and mustard crops, says an industry analyst.

Chuck Penner, analyst with LeftField Commodity Research, said production of all three crops is concentrated in the driest areas of the Prairies.

U.S. consumers eager to start spending

A turnaround in the U.S. economy is giving the global economy the wings it needs to finally rise above the lingering recession.

“The world economy is getting back on its feet again and is actually ready to fly,” said Peter Hall, chief economist with Export Development Canada.

Soup maker serious about using more plant-based ingredients

One of the world’s largest soup companies is embracing pulses in a big way.

“We’re definitely excited about the promise pulses have,” said John Lillard, senior technologist with Campbell Co. of Canada.

“I’m a big proponent of it, and I’m going to continue promoting it at Campbell’s.”

About the author

Sean Pratt

Sean Pratt

Reporter/Analyst

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Sean Pratt has been working at The Western Producer since 1993 after graduating from the University of Regina’s School of Journalism. Sean also has a Bachelor of Commerce degree from the University of Saskatchewan and worked in a bank for a few years before switching careers. Sean primarily writes markets and policy stories about the grain industry and has attended more than 100 conferences over the past three decades. He has received awards from the Canadian Farm Writers Federation, North American Agricultural Journalists and the American Agricultural Editors Association.

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