The Canadian Angus Association has opened a new office on the outskirts of Calgary.
Angus Central is an 11,441 sq. foot building that houses the association’s administration as well as the breed’s 108 year Canadian history.
That history also tells part of the Canadian beef story as well, said association chief executive officer Rob Smith.
The association has considered building its own offices and archives for years. Money was set aside to pursue that opportunity as the breed increased in popularity.
The decision to buy land in Rocky View County and build was made easier as property in Calgary became too expensive and rent for the current premises grew to $140,000 per year, said past president Gary Latimer.
Angus is Canada’s largest breed, and association members at the grand opening Dec. 11 were reminded they are also part of the larger beef fraternity as suppliers of breeding stock to the commercial industry.
“The beef industry has changed its global footprint. What do we want to do about it?” said president Kevin Blair.
“Think about the consumer and the eating experience every time that consumer eats beef. The real competition is not the guy down the road. It is the non-beef eating consumer.”