The Australian company behind a new ad campaign says the fibre’s environmental footprint isn’t all about carbon
Glacier FarmMedia – The Woolmark Company has a new plan to promote the sustainability of wool. “There’s wool for all seasons,” said Monica Ebert, sustainability manager for the Australian company. “You just have to find the right pieces.” Ebert was the guest speaker during a Campaign for Wool “Spinning Yarn” webinar series last month. She […] Read moreTag Archives wool sector
Wool sector shines at fibre festival
Event highlights wool sustainability, textile skills and sheep breeds, including the 2024 breed of the year: Icelandic sheep
The wool industry believes it has good ammunition to support product sustainability. Wool is a natural fibre, grows back and is harvested from grazing animals whose management can benefit soil health, biodiversity and carbon sequestration. It’s even more sustainable if wool products can survive rips and tears. That’s one reason the Sept. 6-7 Manitoba Fibre […] Read more
