The rise of big data in agriculture has also led to questions about data ownership, security and how much farmers actually trust the technology.
Tag Archives John Deere
New study flags trust failures with big farm data
A researcher says she has found that few producers believe they reap the biggest benefits from the new agricultural technology
John Deere debuts updated F8 and F9 forage harvesters
New machines offer upgraded features and more ponies
John Deere has updated its F8 and F9 forage harvester models. The models have increased horsepower options, expanded automation features and technology offerings compared to previous models.
John Deere displays its electric future
An inside look at John Deere’s prototype electric tractor lineup
In late February, Deere invited the Western Producer to a vineyard in California to see and operate three battery electric prototype tractors and find out more about its entire electrification project.
Deere introduces robotic systems
Four new products with second generation autonomy perception systems debuts at the Consumer Electronics Show
John Deere used January’s Consumer Electronics Show in Las Vegas to introduce a new, second generation perception system that will allow autonomous operation of more of its machines. “Today we’re going to take four giant leaps forward in John Deere’s autonomy journey,” Jahmy Hindman, senior vice-president and chief technology officer, said during a news conference […] Read more
Federal Trade Commission set to sue Deere over equipment repair practices
REUTERS — The U.S. Federal Trade Commission has prepared a lawsuit against Deere & Co., alleging the company’s agricultural equipment repair practices violate competition laws, Bloomberg News reported today, citing people familiar with the matter. The report also said the FTC was prepared to file the case as soon as this week, over concerns that […] Read more
Deere forecasts weak profits
(Reuters) — Deere & Co forecasted lower-than-expected 2025 profit on Thursday, as slumping farm incomes and inflationary pressures affect demand for the company’s tractors and other agricultural equipment. A decline in farm incomes, high interest rates and an uncertain economy have compelled farmers to reassess large expenses on agricultural machinery and forced dealers to limit […] Read more
Two new tillage implements from John Deere
New offerings are designed to manage heavy residue in demanding conditions and deal with minimum till compaction challenges
John Deere announced in late August that it was expanding its line of tillage tools with the introduction of the Coulter Chisel CC and Minimum Tillage MT implements. They were first introduced to the public this year at the U.S. Farm Progress Show in Iowa. “The Coulter Chisel has coulters up front followed by chisel […] Read more
Is right to repair a security vulnerability?
Brands should be proactive about allowing controlled CPU access to their equipment, security experts says
In May 2022, Agco announced it had become the victim of a ransomware cyberattack, which disrupted production at assembly plants. In May of this year, Germany-based implement manufacturer Lemken announced it too had been attacked by hackers. Equipment manufacturers across the board are working to protect their digital systems against malicious intrusion. At the same […] Read more
John Deere’s repair policies probed
REUTERS — The U.S. Federal Trade Commission is probing farm equipment maker John Deere over the company’s repair policies, according to a filing made public earlier this month. The investigation, authorized on Sept. 2, 2021, focuses on repair restrictions manufacturers place on hardware or software. The probe was made public through a filing by data […] Read more
John Deere updates the 6M Series
In the utility to mid-horsepower range of tractors, John Deere offers a pretty large number of model choices. Included in that group is the 6 Series. Positioned between the lower-spec 6E line and the premium 6R Series is the mid-spec 6M. In late June, Deere announced it had updated those mid-spec 6M tractors, and that […] Read more
