Beef’s improved public reputation is seen as a win for the Canadian cattle industry.  |  Alexis Stockford photo

Beef strategy measures sector’s gains

Recent update sums up the final years of Canada’s 2020-24 road map that was developed to guide the cattle industry

Glacier FarmMedia – Lower emissions, more exports and a more positive perception of the sector — those are a few of the wins the beef industry says it is celebrating from the last two years. The reported gains come from an update of the 2020-24 national beef strategy, a road map backed by seven major […] Read more

Canada Beef and the CCA are getting up to $5,865,110 and $453,364, respectively, for advertising campaigns, trade missions, technical training and educational seminars. | Screencap via cattle.ca

Beef sector has plans for recent federal funding

Indo-Pacific, Middle East regions are identified as priorities for $6 million in new marketing and beef promotion money

Glacier FarmMedia – Canada Beef and the Canadian Cattle Association have plans for the recently announced boost to marketing budgets, meant to promote Canadian beef around the globe. In early July, federal agriculture minister Lawrence MacAulay announced more than $6 million for the two industry organizations under the AgriMarketing Program, an initiative of the Sustainable […] Read more

Nathan Phinney, Lawrence MacAulay and Eric Bienvenue wearing cowboy hats in front of a Sustainable Ag Partnership banner

Feds announce $6 million beef marketing boost

The Canadian beef industry is getting a more than $6-million national boost from the federal government promote Canadian beef abroad. “Canadian beef has earned a top spot on the world stage because of the commitment to quality and sustainability that our producers hold themselves to,” said agriculture minister Lawrence MacAulay in a news release today. […] Read more


Canada imported $10.2 million worth of beef from Jan. 1 until the end of April. As for Canadian beef exports to Britain, Canada has not shipped any beef to the U.K. this year. | File photo

Beef imports from Britain jump 177 percent

Canada exports zero beef to the U.K.

WINNIPEG — Beef imports from the United Kingdom are up 177 percent in the first four months of 2024. Canada imported $10.2 million worth of beef from Jan. 1 until the end of April. That’s a significant increase from the same period in 2023, when beef imports from Britain were $3.7 million. If the pace […] Read more

The Canadian Cattle Association says a lack of public knowledge about farming is reflected in beef consumption trends and underscores the need for farmers and ranchers to speak up.  |  File photo

Beef’s consumer challenges considered educational issue

Results from a recent survey are seen as an indication that consumers want to know more about how beef is produced

Glacier FarmMedia – Social media, news articles and conversations around the dinner table don’t always have a positive story to tell about Canadian beef, but that may be rooted in uncertainty more than negativity. While people from every generation are questioning beef’s roles in diets, markets and the environment, recent public perception research done by […] Read more


The levy charged to beef importers is used for generic marketing and programs that can benefit all producers, including the promotion of beef as a healthy diet option.  |  File photo

Import levy provides valuable funding

Over $10 million has collected since the import levy was created in response to a similar levy in the United States

Ten years of a beef cattle import levy have resulted in about $1 million per year invested in growing the domestic market for beef. The Beef Cattle Research, Market Development and Promotion Levies Order came to be in June 2013. Melinda German, general manager of the Canadian Beef Check-off Agency, said the levy charged to […] Read more