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THE FRINGE

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Published: August 20, 1998

Savors sweet

The human sense of smell is the inspiration for a major industry. Great factories would be idled, vast segments of retail shelves emptied were it not for the acquired preference of people for pleasant scents.

Common scents, on the other hand, such as body odor or jungle breath, are a one-way ticket to the isolation ward.

Pig producers and cattle feedlot operators are faced with this attitude of mind.

It would be costly for them to dose their animals with scented aluminum chlorohydrate every day, as sweeter smelling humans are in the habit of doing, but they are being forced to seek some means of pacifying residents who live within nosing distance.

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We hear that in a couple of decades world population will double to 10 billion. That means vastly more smellers will be inhaling whatever is wafted on the breeze. It will be no longer possible to move a piggery far enough away to please fussy neighbors.

One possibility will be to produce feed that digests into odor-free manure. This idea will be roundly condemned by those who insist animals should spend their lives doing what comes naturally.

As our earth becomes more populated and the majority live in a sanitized deodorized environment the pressure for a sweet-smelling world will increase.

I think industry is already smelling big money to be made from making piggeries, feedlots, refineries, chemical plants, coal-fired power plants and forest products plants smell like a garland of roses.

The cost of sweet living can be expected to rise accordingly.

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