Feds fund verified beef program
The federal government plans to contribute about $200,000 to the Canadian Cattlemen’s Association’s Verified Beef Production Plus (VBP+) program and remote auditing.
The funding will go toward a web portal and an app for remote audits, which will make it easier for cattle producers to access the voluntary certification program.
More than 1.6 million cattle are under the management of certified VBP+ operations in Canada.
Firm makes sustainability commitment
The Canadian Roundtable for Sustainable Beef announced that Loblaw Companies Ltd. has increased its commitment to beef sustainability in Canada by buying three million additional pounds of sustainable beef.
Meat will be sourced from certified sustainable farms and ranches by 2023, tripling Loblaw’s initial purchase of one million pounds in 2020.
The beef will be purchased from certified farms in partnership with the Ontario corn fed beef program, according to standards set by the Canadian Roundtable for Sustainable Beef.
More information is available by emailing pr@loblaw.ca.
