Melt dark chocolate and use it to coat a mixture of dwarf sour cherries and roasted chickpeas.
Sound like a winner? Well, it was good enough for a team of University of Saskatchewan students who earned a semi-final position at a National Agri-Marketing Association competition in late April in Kansas City, Missouri.
Students on the U of S team and those on a team from the University of Guelph were the only Canadians in the contest, which included 38 American university teams.
Cassandra Bulani, who will be entering her fourth year in commerce at the U of S this fall, was part of the team. She said the U of S has entered the marketing challenge six times and this was its best showing.
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Bulani said the chocolate recipe was developed by a food science centre scientist who made up a batch in September 2005. Bulani was one of the students who tried that batch and decided to build a marketing project on the uniquely Saskatchewan candy.
Local souvenir
The university’s agriculture college was looking for a gift it could give to visitors and thought the locally grown ingredients would be appropriate.
The U of S student team hired Saskatoon’s Riverbend Plantation to make 200 chocolates to take to the American competition.
The students also had to submit a written marketing plan and make a formal presentation before a panel of judges that included marketing and agribusiness professionals.
The Saskatchewan chocolate made it to the top 12. The winner was Kansas State University with a beverage blend of fruit juices and skim milk aimed at women worried about osteoporosis.
Second place went to a calcium supplement for racehorses and third was a beet pulp feed additive to reduce phosphorus in dairy cows’ manure.
Bulani, who is working for the summer as a chemical company representative in Saskatchewan, said she likes the job and may consider it as a career after graduating next spring.
Melt dark chocolate and use it to coat a mixture of dwarf sour cherries and roasted chickpeas.
Sound like a winner? Well, it was good enough for a team of University of Saskatchewan students who earned a semi-final position at a National Agri-Marketing Association competition in late April in Kansas City, Missouri.
Students on the U of S team and those on a team from the University of Guelph were the only Canadians in the contest, which included 38 American university teams.
Cassandra Bulani, who will be entering her fourth year in commerce at the U of S this fall, was part of the team. She said the U of S has entered the marketing challenge six times and this was its best showing.
Bulani said the chocolate recipe was developed by a food science centre scientist who made up a batch in September 2005. Bulani was one of the students who tried that batch and decided to build a marketing project on the uniquely Saskatchewan candy.
The university’s agriculture college was looking for a gift it could give to visitors and thought the locally grown ingredients would be appropriate.
The U of S student team hired Saskatoon’s Riverbend Plantation to make 200 chocolates to take to the American competition.
The students also had to submit a written marketing plan and make a formal presentation before a panel of judges that included marketing and agribusiness professionals.
The Saskatchewan chocolate made it to the top 12. The winner was Kansas State University with a beverage blend of fruit juices and skim milk aimed at women worried about osteoporosis.
Second place went to a calcium supplement for racehorses and third was a beet pulp feed additive to reduce phosphorus in dairy cows’ manure.
Bulani, who is working for the summer as a chemical company representative in Saskatchewan, said she likes the job and may consider it as a career after graduating next spring.
