Branding campaign designed to help Manitoba consumers buy local

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Published: November 4, 2010

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The Manitoba government plans to spend $742,000 to encourage consumers to buy provincially produced food. Buy Manitoba is part of a five year effort.

The province has teamed up with the Manitoba Food Processors Association for the campaign, which began with a survey of Manitoba shoppers.

A Buy Manitoba survey found consumers wanted to buy locally produced food because they thought it benefited the provincial economy and believed local food was fresher and healthier than alternative products.

However, survey participants also said that they didn’t know which foods were made in Manitoba.

“Manitoba shoppers surveyed have told us they would prefer to purchase Manitoba products,” said provincial agriculture minister Stan Struthers.

“We are pleased to work with the Manitoba Food Processors Association to help make Manitoba products easier to identify.”

Details of Buy Manitoba have not been released but the focus of the initiative will be a branding campaign to help local food stand out in the minds of consumers and on grocery store shelves.

Visit www.gov.mb.ca/agriculture/consumer/buymanitoba.html.

About the author

Robert Arnason

Robert Arnason

Reporter

Robert Arnason is a reporter with The Western Producer and Glacier Farm Media. Since 2008, he has authored nearly 5,000 articles on anything and everything related to Canadian agriculture. He didn’t grow up on a farm, but Robert spent hundreds of days on his uncle’s cattle and grain farm in Manitoba. Robert started his journalism career in Winnipeg as a freelancer, then worked as a reporter and editor at newspapers in Nipawin, Saskatchewan and Fernie, BC. Robert has a degree in civil engineering from the University of Manitoba and a diploma in LSJF – Long Suffering Jets’ Fan.

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