Canada’s cereal industry uses the new crop missions program to maintain and expand exports.  |  File photo

Canadian ag missions provide value

The Canadian cereals industry is united in reaching out to international customers. The 2016 Canadian Wheat New Crop Missions ran for seven weeks from the beginning of November to mid-December. The sessions kicked off Nov. 10 with a seminar for Canadian millers, the largest buyer of Canadian wheat. The missions are expected to reach customers […] Read more

Application of glyphosate will result in absorption and increased residue levels if seed moisture is 30% or higher. | File photo

Keep customer in mind when combining

Warren Buffet once quipped, “it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” This is something worth thinking about as we start to prepare for harvest. Canada has a strong reputation for consistently delivering safe, high-quality grain to our customers both […] Read more

Strategic research involves collaboration with farmers, marketers, shippers and end users.  |  File photo

Getting our research priorities right

Saskatoon recently hosted a meeting of some of the most important minds in Canadian wheat research. A workshop was held that included public and private researchers from across Canada, farmers from coast to coast and Canadian exporters. Our goal was to move forward on the development of key priorities for Canadian wheat research. Why is […] Read more


Canada needs a clear strategic plan on how agricultural research should be funded.  |  File photo

Research, innovation key to future

One of the oldest clichés in agriculture might be that “research and innovation are the keys to our future.” However, just because it is a cliché does not mean it is not true. The federal election is over and Canada has a new government. Agriculture lobby groups from every region will be asking them to […] Read more

All parts of the value chain must work together to find new uses and growth opportunities for Canadian wheat.  |  File photo

Branding wheat may expand markets

What do customers want when they buy Canadian wheat? Cereals Canada and the Canadian International Grains Institute recently commissioned market research firm LMC International to answer this question. Farmers should care about the answer because it will impact their future bottom line, and their check-off dollars may be going to go to support the industry’s […] Read more


Trans-Pacific Partnership: deal or no deal?

It is a bit hard to tell, but Canada is part of one of the largest trade negotiations that have ever taken place. Hard to tell because not many seem to want to talk about it. Canadian reaction to the negotiations seems a bit like a five-year-old putting his hands over his eyes and hoping […] Read more

If Canada doesn’t reduce internal trade restrictions, companies may take their investment money for seed varieties elsewhere.  |  File photo

It’s time for free trade inside Canada

I was in a Tokyo liquor store the other day (I don’t have many opportunities to say that) and came across a bottle of Single Malt Canadian Vodka. The box contained the logo of Ducks Unlimited, showcasing the Canadian industry’s strong environmental record. Kudos to the small distillery in British Columbia that is bringing this […] Read more

Industry officials say the Canadian Grain Commission’s new composite certification option to the vessel certification process ensures customers get the quality of wheat they require at the best price.  |  File photo

Canadian wheat not in decline: officials

The Western Producer recently published comments from an international grain broker that led the paper to ask the question, “is Canadian wheat in decline?” We are pleased to answer that question with an unequivocal “no.” In fact, it is quite the reverse. The wide-ranging comments brought up questions on logistics, grain grading and return to […] Read more


Producers must present a unified message not only by governments making policy decisions but so that the media and public know where agriculture organizations stand.  |  File photo

Industry consensus: what is it good for?

Policy debates often centre around the word “consensus,” bandying it about like a sword in battle. Well-reasoned arguments and debates are habitually dispatched with the phrase, “there was no consensus on that.” But what does consensus really mean? The dictionary tells us that consensus means a general agreement, but the definition is vague regarding the […] Read more

Canadian farmers need to promote their products and educate consumers on their efforts to produce safe food in a sustainable manner.  |  File photo

Sustainability is not a four letter word

A national pollster once told me that “Canadians really like farmers, but they don’t always like what farmers do.” He followed that up by noting that the second half of the statement was the more important part, which is the agriculture industry’s responsibility to address the misinformation circulating about modern day farming. Unfortunately, misinformation is […] Read more