Canada’s reputation as a world-leading swine genetics supplier will be strengthened by $900,000 in new federal government funding for more international promotion and advertising, the Canadian Swine Exporters Association says.
“Significant investments in our foreign markets help the Canadian Swine Exporters Association achieve our long-term marketing goals,” said executive director Rosemary Smart.
The federal money is part of an $88 AgriMarketing fund, which is part of the Growing Forward system.
Canadian swine semen and breeding animals are sold to producers in countries around the world, and Canada is generally seen within the swine breeding world as having among the best genetic stock and swine breeding methods. Canadian-derived breeding stock are seen as healthy, productive, easy to handle animals.
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Ontario Conservative MP Dave McKenzie said the funding fits in with Growing Forward priorities.
“Our government’s top priority remains the economy, and Canada’s swine producers play a key role in creating jobs and prosperity for Canadian farm families,” said McKenzie.
“This investment will help our swine export industry showcase top-quality Canadian genetics around the world, helping them capture new markets and increase profits for our pork producers.”
