Don’t sit on laurels, dairy farmers warned

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Published: January 31, 2002

MONTREAL – The dairy farmer lobby, already considered one of the most

powerful in the country, must become even more aggressive in its

efforts to combat complacency within the industry and enemies without,

says the president of Dairy Farmers of Canada.

Leo Bertoia, a Langham, Sask., producer, told the annual DFC policy

conference held here Jan. 22 that many farmers do not realize how

vulnerable their sector is. They have grown up under supply management

stability and assume it will stay.

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“As I look around and go across the country, I feel we have a problem,”

he said.

“The problem is called complacency. We take it for granted, what we

have. In talking to producers, they have the attitude ‘milk in the

tank, money in the bank.’ We cannot become complacent.”

He said the industry must end the current practice of maintaining

separate east and west pools and embrace a national pool. He said

processors are exploiting the two pools to “pit east against west. We

have to get together even more so than we are now.”

Bertoia urged the group to step up efforts and educate the public about

the system’s benefits.

DFC is well-funded to finance promotion and defence campaigns. It

estimates its 2002 revenue at more than $41 million, much of which is

spent on promotion.

Bertoia said it must spend the money and win international and domestic

allies.

Through the eyes of the dairy farmer lobby, the enemies of the system

include:

n* Americans and other foreign countries that would like greater access

to the protected multi-billion dollar domestic dairy product market.

Pressure will be exerted on politicians and trade negotiators to avert

concessions that would open up the Canadian market to subsidized

foreign product.

n* Canadian export sectors, including prairie grain and livestock,

which think that offering foreign traders better access to Canada’s

dairy and poultry markets would lead to greater access to foreign

markets for grain and meat exports.

n* Anti-supply management ideologues like the conservative

Vancouver-based Fraser Institute, which in November released a report

claiming that regulation made Canadian milk much more expensive than

American milk. DFC surveys insist the opposite is true.

n* Food manufacturers and retailers such as the Canadian Restaurant and

Foodservices Association, which wage an annual campaign against higher

industrial milk prices, arguing that it makes Canadian food products

less competitive against cheaper American imports and costs jobs in

Canada’s food sector. DFC spends tens of thousands of dollars every

year trying to counter those arguments.

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