Investing in digital agriculture can be a daunting experience. A producer’s best bet, says a northeastern Saskatchewan farmer, is to do your homework and find a purpose for it on your farm.
“You have got to have the root purpose of why you got that technology. Either that or you talk to others to help you find that purpose,” said Regan Ferguson, who farms with her husband, Mike, near Melfort.
“I find that once you have a purpose, you’re more apt to dig into it further and become more comfortable with it because you’re finally finding the value in it.”
The Fergusons are first-year users of Bayer’s Climate FieldView, a multi-application digital agriculture platform. They discussed Fieldview and digital ag in general at a July 18 roundtable held at Ag in Motion in Saskatoon.
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Research can take the mystery out of unfamiliar technology, said Ferguson.
“The more I looked into Climate, did research and learned about it, I found the ‘why’ and the purpose of its need on our farm and got more excited to get it in place this year.”
Climate FieldView has given her the ability to keep track of all equipment in the field, what it’s doing and whether it’s doing it right. It also provides a detailed record of the operation.
“It was reassuring to know that we had some kind of data to back us up if we ever needed it,” said Ferguson.
Bayer says Climate FieldView was designed to centralize data, visuals and reporting in a package that producers can interpret and act upon, by optimizing fertility, seeding management or other crop operations.
“We’ve got to do this because of our return on investment with chemical and fertility. We just want to put the fertilizer where it needs to be,” said Ferguson.
