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Canada Beef president resigns

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Published: September 16, 2016

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Rob Meijer cited family commitments in announcing his resignation, which takes effect today. | File photo

The man at the helm of Canada’s beef marketing agency has resigned.

Rob Meijer, president of Canada Beef, cited family commitments in announcing his resignation, which takes effect today.

Meijer joined the Canadian Beef Cattle Research, Market Development and Promotion Agency when it formed August 2011. The agency has since assumed the duties of Canada Beef Export Federation and Beef Information Centre and is also responsible for administering the $1 per head national checkoff.

Meijer was responsible for overseeing Canada Beef, which handles market development and promotion for the beef industry. He was instrumental in building the Canadian Beef Centre of Excellence, which opened in Calgary in the spring of 2015.

In a news release, the agency board said it will immediately look for a replacement.

Contact barbara.duckworth@producer.com

About the author

Barbara Duckworth

Barbara Duckworth

Barbara Duckworth has covered many livestock shows and conferences across the continent since 1988. Duckworth had graduated from Lethbridge College’s journalism program in 1974, later earning a degree in communications from the University of Calgary. Duckworth won many awards from the Canadian Farm Writers Association, American Agricultural Editors Association, the North American Agricultural Journalists and the International Agriculture Journalists Association.

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