“To what extent is this going to be a seismic shift?”
That’s a rhetorical question just asked by Richardson International’s Jean-Marc Ruest at Fields on Wheels.
His answer, partially given so far, is that non-board grains already move in ways we know, that the farmers, handlers and users of board grains are the same as those of non-board grains, so really there shouldn’t be too many surprises.
But he thinks the key difference is leaving the board’s production-push orientation and going to the demand-pull used by every free market commodity.
