MIT research may explain why it can be hard to change people’s minds on the safety of GM food and pesticides
As it turns out, there’s a reason why some people believe that vaccines cause autism, exposure to glyphosate causes Alzheimer’s disease and genetically modified food causes allergies. The reason is that lies spread faster than truth, especially on social media. In a paper published March 8 in the journal Science, researchers at the Massachusetts Institute […] Read moreTag Archives social media
More farms embrace social media focus
CHICAGO, Ill. — If you want to generate traffic on your social media platform, post a picture of a Jersey cow wagging its tongue, or better yet a tractor, any tractor. “People love equipment like gangbusters,” said Kassi Tom-Rowland, a partner with Tom Farms, a row crop farm in Leesburg, Indiana. Tom-Rowland was part of […] Read more
Greenhouse owner in spotlight
HIGH PRAIRIE, Alta. — Christie Pollack’s enthusiasm for her business and her community is infectious. It has “infected” three other businesses in this northwestern Alberta town to the point where they plan to launch the Discover Our Spaces website Nov. 1. It will feature products from Christie’s Gardens and Greenhouses, Magpie Bait (fashion accessories), Kitchen […] Read more
Facebook, YouTube put farming on the map
LONDON, Ont. — Presenting a genuine image of today’s modern agriculture is of paramount importance to Andrew Campbell and Greg Peterson. Campbell has been posting daily cellphone photographs on FaceBook from his dairy farm near London, Ont., while Peterson, together with siblings Nathan, Kendall and Laura, have been releasing parody musical videos on YouTube from […] Read more
Celebrity’s anti-meat rant highlights power of social media
If Canadian beef and dairy producers want to know what they’re up against when it comes to public perceptions, a good place to start is jillianharris.com. Jillian Harris, who grew up in Peace River, Alta., became famous when she starred as the bachelorette on the popular TV show, The Bachelorette. She now stars on the […] Read more
Some thoughtful comments on the controversial Bill 6
The outcry over the Alberta government’s proposals to change farm labour standards continues to rile our readers online. However, the knee-jerk reactions that were so prominent when Bill 6 was first introduced have given way to more reasoned thought. A reader named Paul writes: “(I) was able to attend the meeting held in Bassano. One […] Read more
Farmer-built robot tractor catches readers’ attention
Every once in a while you just know a story is going to be well received. Such was the case when I received an email from WP managing editor Michael Raine a couple weeks ago. Raine is normally a pretty cool customer, part and parcel — I imagine — of the many responsibilities he shoulders […] Read more
Mommy blogger aims to dispel myths, answer questions about farming
After five active years on social media, Sarah Schultz is becoming a woman of influence advocating for agriculture. Her Nurse Loves Farmer blog, www.nurselovesfarmer.com, is gaining momentum as she goes to bat for genetically modified crops, defends wheat as part of a healthy diet and takes on big corporations like Starbucks and A&W restaurants. All […] Read more
Farmer driven by fun, fitness
Adam Fullerton always liked making goofy videos while farming, but he never thought they would become a social media hit. Fullerton, the creator of Tractor Fitness from Lacadena, Sask., started making videos during seeding last year after getting the “seeding crazies.” “Everyone gets the same feeling in the tractor eventually, the feeling of ‘you want […] Read more
Producer expands its online reach
Most of us have heard that the media is undergoing a game changing transformation. It comes to us as a no-brainer because this message was delivered to most of us digitally, on devices that have a level of computing power that would have taken entire rooms to house only a few decades ago. I was […] Read more
