Why would the growth of a global farm equipment company be good for a farmer in Canada? What does it bring to producers? From Germany this week the answer may be found in the options category.
Competition for market-share is an important part of the fundamentals that guide our modern economies. Most farms that remain in the industry, and this not just a Canadian reality, are a product of successful competition for access to land and people. Ok luck and timing play significant roles here, too, but being able to compete for these means having the resources to do it.
In no small part, new and evolving technologies breed the efficiencies that create the farm margins making this possible and the ability to make that choice sustainable.
I am in Germany and France this week taking a closer look at a company that appears to be planning for significant expansion in the global tractor market, with a specific focus on North America.
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Best known in the region for its combines, Claas has been growing both its dealer and retail relationships in recent years and expanding its tractor offerings for the market. At the same time higher commodity prices and improved farm margins, along with pent up demand due to supply-chain issues and global uncertainties from war to interest rates and surging farm input prices, have created incentives to make capital investments in new tools.
Competition for farmers’ attentions through more options in power and technology couldn’t come a better time for producers. And competition should breed better products and services in the future.
I’m expecting so see more tools from this European maker on North American shores and in its fields in the future. And that might just be good for farmers everywhere.
Look for additional coverage from my trip to the EU in the coming days.
