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CBC helps the silent scream become audible

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Published: September 23, 2009

A lot of hog farmers feel like they’re screaming silently in the countryside, inaudible to Canada’s overwhelmingly urban population. Even in Manitoba, few realize the extremities of the hog crisis, with most Tobans living in Winnipeg and Brandon suffering from “Perimeter vision.”

But the Canadian Broadcasting Corporation did a lot to remind the nation today about the tragedy unfolding in the hog industry. In the first half hour of The Current, CBC’s much listened-to and very seriously regarded 8:35 to 10:00 a.m. current affairs program, host Anna Maria Tremonti neatly stickhandled her way through the very complex topic of the sources and impact of the crisis unfolding on hog farms in Canada. It may be complex, but she managed to tell the human story of what can often seem like a dry, economic or financial matter. With people across the country listening to The Current, the national media seeing it as a leading measure of journalistically worthwhile topics, and politicians in Ottawa seeing it as one of the crucial gauges of public and journalistic concern, The Current’s focus on the hog crisis may make that silent scream in the country become audible to more people.

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You can hear the segment sometime after Thursday afternoon as a podcast at www.cbc.ca/thecurrent

I should point out that yours truly was on the program. I’m the guy at the end of the segment that umms and ahhhs too much.

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Ed White

Ed White

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