ST. LOUIS, Mo. (Reuters) – Bayer has launched a digital farming platform that it says will help American growers enact environmentally friendly practices and connect them with companies seeking more sustainable food, feed and biofuel ingredients.
The ForGround platform will tap weather, soil, seed and farming practice data to make sustainability recommendations.
The program would also allow companies such as food makers and biofuel producers to create incentive programs for farmers to grow crops in a way that would help companies meet their environmental goals.
Bayer will charge companies a flat or per-acre fee for the services and make money from farmers through seed and chemical sales and data-platform subscriptions.
