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JBS expects beef to rise

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Published: February 9, 2023

JBS CEO Gilberto Tomazoni says Brazil and the United States are well positioned to meet China’s growing demand for beef as the major food importer reopens after COVID-19 restrictions. | File photo

SAO PAULO, Brazil (Reuters) — Demand for beef in China is expected to rise because the country still has relatively low per capita consumption, said Gilberto Tomazoni, chief executive officer of JBS.

He said Brazil and the United States, where it has meat facilities, are well positioned to meet China’s growing demand for beef as the major food importer reopens after COVID-19 restrictions.

“It is structural the growth in demand for beef in Asia as a whole, especially in China,” he said.

He added that China is competitive in chicken and pork production, since these have shorter cycles, while for beef there is a need for more land and the production cycle is longer.

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