There’s a distinct red and white tinge this year at Agritechnica, the world’s largest farm machinery show.
Canada is one of the featured three countries, along with France and Czechia, with specific events and free admission on Nov. 12, International Farmers Day. There will also be record numbers of Canadian exhibitors at the show in Hanover, Germany from Nov. 9 to 15.
Why it matters: Canada is working to diversify its trade away from the United States and Agritechnica is a place for equipment makers to work on that goal.
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There will be about 50 Canadian companies among the more than 2700 at the show. Many of them, however, will be new to the show and will be clustered in three places.
The Agricultural Manufacturers of Canada (AMC) will host the official Canada Pavilion, in Hall 5.
This is the first time the AMC will exhibit at Agritechnica, says Donna Boyd, president of AMC.
“Given all that is going on in the world with tariff instability and other pressures on our sector, we wanted to be sure that aim see members have the opportunity to be there to benefit from all the exposure that Agritechnica offers and to be able to support them through having the first-ever Canada pavilion,” she says.
Versatile will be the anchor exhibitor at the Canada Pavilion but will be joined by seven other companies.
There will be two other areas featuring multiple Canadian companies in areas supported by the Saskatchewan (Hall 12) and Manitoba governments (Hall 6).
Other, long-established, international players from Canada, like MacDon, will have their own usual displays.
Boyd will be part of a panel discussion on Nov. 12 on the topic of import tariffs and the agreements like the Canada-EU Trade Agreement (CETA) play in agricultural trade. Jason Friesen, a farmer from Saskatchewan, will be on a panel on Monday, Nov. 10, looking at efficient and smart farming systems on three continents.
Student experiences
AMC is bringing along 11 students from the Edwards School of Business at the University of Saskatchewan who will be partnered with a Canadian company to learn about no only agriculture manufacturing, but the excitement that comes with the world’s largest farm machinery show.
“It’s all part of our Careers In Ag program, just trying to open people’s minds about the tremendous number of opportunities that are available in our sector,” says Boyd.
Agritechnica features 23 large buildings of displays and attracts about 400,000 people from around the world over the week of the show. It is run every two years by DLG, which runs farmer events around the world including the Canadian Dairy Xpo and the American Dairy Xpo.
Watch for our coverage of Agritechnica during the show and afterwards here.
