TEL AVIV/ZURICH (Reuters) — Israel’s Redefine Meat has struck a partnership with importer Giraudi Meats to drive European distribution of its New Meat steak cuts produced on 3D printers.
The start-up, which raised $170 million in a series A financing round this year, operates large-scale meat printers at its Rehovot headquarters south of Tel Aviv and a new factory in the Netherlands, hoping to establish its products as an alternative to conventionally produced meat.
Redefine Meat, which makes its products from ingredients including soybean and pea proteins, chickpeas, beetroot, nutritional yeasts and coconut fat, has ambitious plans.
“Our product is meat, it has the same attributes, it is just manufactured in a different way,” chief executive officer Eshchar Ben-Shitrit said, adding that production capacity would reach more than 15 tonnes a day this year.
