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Agritechnica becomes latest casualty

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Published: December 16, 2021

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Farmers typically travel from around the world to attend the giant Hanover farm show. The next show will be in 2023. | File photo

After being postponed, the world’s largest farm technology show has been cancelled for February 2022

Organizers of the world’s biggest farm machinery show, Agritechnica, have cancelled the already postponed event for 2022 due to increased COVID-19 regulations and cases.

The DLG, German Agricultural Society, has officially cancelled the event that had already been postponed from its traditional November 2021 date to Feb. 27, 2022.

Agritechnica normally attracts 2,800 exhibitors and more than 486,000 visitors to Hanover.

DLG said that in view of national and global developments with the corona pandemic and the rise in cases of the Omnicron variant, the DLG, the VDMA Agricultural Machinery Association and Agritechnica’s exhibitor advisory board have jointly decided to postpone the event.

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Reinhard Grandke, chief executive officer of DLG, said, “With regret, we have observed that, following the deteriorating pandemic situation in recent weeks and the resulting current official regulations, a justified exceptional situation has arisen, under which the trouble-free execution of Agritechnica is no longer possible.”

The added the focus will shift to preparing for Agritechnica 2023 as well as the other national and international DLG events.

Weeks ago, major exhibitors John Deere and JCB had already confirmed they were not exhibiting at Agritechnica in 2022 citing bad timing. John Deere said that farmers will be in the fields working at the show’s February scheduled dates and that would affect visitor attendance figures.

Bernd Scherer, managing director, VDMA Agricultural Machinery Association, said all parties regret that Agritechnica could not proceed.

“After all, innovative machines, equipment and software tools make a significant contribution to sustainable and future-proof agricultural machinery production processes. Being able to present our extensive portfolio of innovations to a broad industry audience live on an international stage is and remains the gold standard.”

In recent days, Agritechnica announced several medals awarded to new innovations although details were not available.

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