Meeting consumer expectations is about earning reputation, securing competitiveness, building trust and ensuring long-term resilience in a volatile global market.
Tag Archives social media
Farmers need truth sleuth mindset
It has never been easier to fake information. Farmers today must be able to sort quality knowledge from misinformation and disinformation
Agriculture needs to start taking misinformation and disinformation in the digital age more seriously, experts who study the subject warn.
A ‘Farm Babe’ fights for GMOs and Big Ag, pushing back on MAHA influencers
Survey shows people increasingly trust peers and influencers over experts
The Farm Babe Michelle Miller seeks to debunk what she sees as misconceptions about modern agriculture perpetuated by another universe of influencers, many of whom are now closely aligned with Health and Human Services Secretary Robert F. Kennedy, Jr., and his Make America Healthy Again, or MAHA, campaign.
Social media called challenging for agriculture
The information superhighway has many potholes to navigate and treacherous off ramps that will result in people getting lost on their voyage to truth if they’re not careful.
Ramp up your social media game
Glacier FarmMedia – Farmers have been told they can turn social media to their advantage for almost as long as the concept has been around. But it’s one thing to hear that and quite another to find time and do it properly. Trent and Dena Lewis own One Mile Ranch, a beef and pork direct-to-customer […] Read more
Producers advised against fighting with trolls online
This is part of a series of stories that reporter Ed White will file this summer about the different approaches that can be taken when advocating for agriculture. Fighting trolls might look cool in fantasy movies or when you’re playing Dungeons and Dragons, but it doesn’t achieve much in the real world. If you’re trying […] Read more
How to up your social media game
Producers who have found success on Instagram and X share their tips on showing the farm in the right light online
Farmers who want to take to social media should remember to just be themselves. That was one of the main takeaways from a social media panel discussion at Manitoba Ag Days held last month in Brandon. The discussion featured three Canadian farmers with some pretty serious social media game. Manitoba dairy farmer Amy Smith sees […] Read more
Ottawa-social media feud may make info harder to find
Rich and powerful men can be silly. It’s been easy to laugh at the antics of Facebook’s Mark Zuckerberg and Twitter’s Elon Musk as they swing handbags at each other, recently challenging each other to a mixed martial arts “cage match.” But the more significant actions of the tech giants are deadly serious for farmers […] Read more
Newspaper journalism has faced a digital tsunami
The internet and social media are cool, but the right-side/wrong-side journalism it has created are a curse
When I showed up at The Western Producer in November 1994 I was handed a Macintosh laptop and shown how the company email system worked. That was pretty cool. Instead of being shackled to a boxy desktop computer, I could take my sleek laptop wherever I was reporting from, plug into a phone line and […] Read more
Social media provides perfect showcase for farming
This is the first in a series of AgriCulture columns about farmers who use Instagram. When Toban Dyck took off for downtown Toronto in the late 2000s, he didn’t glance back at the southern Manitoba farm he was leaving behind. Now he can’t keep his eyes and cameras off of it. “When I moved away […] Read more
