Adam Fullerton, creator of Tractor Fitness, started out doing goofy videos in the tractor. It has grown to include a FaceBook, Twitter and Instagram page and a clothing line.  Hats and shirts sport “How’s your bin?” and “Look good, Feel good, Farm good.” 
|  Twitter photo

Farmer driven by fun, fitness

Adam Fullerton always liked making goofy videos while farming, but he never thought they would become a social media hit. Fullerton, the creator of Tractor Fitness from Lacadena, Sask., started making videos during seeding last year after getting the “seeding crazies.” “Everyone gets the same feeling in the tractor eventually, the feeling of ‘you want […] Read more

Producer expands its online reach

Producer expands its online reach

Most of us have heard that the media is undergoing a game changing transformation. It comes to us as a no-brainer because this message was delivered to most of us digitally, on devices that have a level of computing power that would have taken entire rooms to house only a few decades ago. I was […] Read more

Social media, such as Facebook and Twitter, have become dominant forms of communication in the few years since being invented, and many businesses believe they need to be active in social media to reach customers.  |  File photo

Handle social media with care: expert

GLENLEA, Man. — Farm businesses have practical difficulties using leading social media tools, including having bad internet access. But they also run risks of social media becoming unsociable to them if they don’t use it right, local experts told farmers and agriculture people at a workshop. “You put up a Facebook page and ignore it […] Read more


Online initiative gets folks talking

Agricultural experts | Farmers of Canada 
invite guest hosts to tweet about their work

Farrowing technician Kendra Leslie tweeted a flurry of cute pig pictures as her last official job as guest host of the Farmers of Canada twitter site. Tweeting pictures of newborn piglets, studly boars, relaxed mothers and a group of weaners heading down the hall was Leslie’s way of helping the public learn more about the […] Read more

Social media, such as Facebook and Twitter, have become dominant forms of communication in the few years since being invented, and many businesses believe they need to be active in social media to reach customers.  |  File photo

Defend agriculture by communicating

I grew up in a small agricultural community, spent seven years in Canada’s best agriculture college at the University of Saskatchewan and was a research scientist for about eight years. I do not consider myself an agricultural or scientific expert, but I do think agriculture, and the way we talk about it, is important. The […] Read more


People who run companies based in rural locations are urged to make social media a key part of their business strategy.
 | File illustration

Build business with social media

Use Facebook, Twitter | Online tools help consumers understand and trust the business

HALIFAX — People who run companies based in rural locations are urged to make social media a key part of their business strategy. Melissa Schenk, executive producer at MS2 Productions and a CTV weather anchor at London, Ont., said web and mobile technologies from Twitter to Facebook allow for a two-way exchange between organizations, communities […] Read more

Hutterites take to web, Twitter to tell stories

Moving with the times | Not all colonies agree with the use of the internet and other modern technologies

A newly updated website hopes to shed more light on the Hutterite way of life. Mark Waldner relaunched Hutterites.org in April and the website has had 35,000 visitors from across North American and Europe. “I wanted to share our lifestyle with the outside world and those who want to know how we live,” said Waldner, […] Read more