Camrose rancher Dave Solverson and his daughter, Joanne, are featured in the latest McDonald’s restaurant campaign. The family raises beef on their ranch west of Camrose. Solverson is the Canadian Cattlemen’s Association vice-president and chair of the animal health care committee. Joanne is a member of the Cattlemen’s Young Leaders program.  |  Mary MacArthur photo

Beef producers take message to consumers

Connecting consumers, farmers | Father, daughter featured on McDonald’s tray liners show their care for cattle

Joanne Solverson laughed when a McDonald’s restaurant customer asked her if she was paid big money for a picture of her and her father, Dave, to be used on a McDonald’s tray liner. For the father and daughter duo, being part of a McDonald’s promotional campaign is just part of their job as beef producers. […] Read more