Local meat preferred, but price most important

While many consumers will pay more for Canadian product, 
most are not willing to pay a big premium for specialty meat

EDMONTON — Canadians show their loyalty when buying meat, a new survey reports. People will pay more for fresh meat of Canadian origin and will select packages labelled with country of origin over generic or product from the United States, the study found. “People were more willing to pick a package with an origin not […] Read more


Labour issues worry beef producer group

Canadian beef packing plants have a shaky future if they cannot find more workers. “We fear right now as we deal with the tighter supplies, there are a lot of competitive pressures in North America with over-capacity in the packing industry,” Dennis Laycraft, executive vice-president of the Canadian Cattlemen’s Association, said at the annual Alberta […] Read more


CETA lifts bison tariff

Bison producers were among the farm groups that welcomed the end of negotiations for the Comprehensive Economic Trade Agreement between Canada and the European Union in September. But for them, the agreement represents a market expansion of major proportions: a potential 25-fold increase over current levels. A 20 percent tariff is now placed on bison […] Read more



Meat trade posts strong summer

WINNIPEG — As the end of summer draws near, so does the end of the barbecue season, which means less demand for beef and pork products after a summer of significantly higher prices, according to industry participants. “I think summer 2014 is going to go down as extraordinary from a (beef) price perspective clear across […] Read more


Plant expands to add more lamb

Sungold Specialty Meats | Operator sees potential for an expansion of the Canadian flock

INNISFAIL, Alta. — An ambitious plan to expand the Canadian lamb market is being hatched at Sungold Specialty Meats. The federally inspected lamb processing facility at Innisfail is undergoing a $3 million expansion and has invested $5 million in a 50,000 head feedlot at Picture Butte, Alta. “It is way bigger than what we need. […] Read more



B.C. family grows what they eat

DUNCAN, B.C. — Ramona Froehle-Schacht and her husband, Stephen Schacht, started growing their own food when they first settled on British Columbia’s Denman Island 35 years ago. In 1984, they moved to Victoria where they ran the Out of Hand Gallery, which in turn spawned the Island’s biggest Christmas craft show, Out of Hand. After […] Read more


Beef producers take message to consumers

Connecting consumers, farmers | Father, daughter featured on McDonald’s tray liners show their care for cattle

Joanne Solverson laughed when a McDonald’s restaurant customer asked her if she was paid big money for a picture of her and her father, Dave, to be used on a McDonald’s tray liner. For the father and daughter duo, being part of a McDonald’s promotional campaign is just part of their job as beef producers. […] Read more


Guarding the guardians

Quis custodiet ipsos custodes? Who will guard the guards themselves? It was interesting to note a recent website launch designed to keep watch on the Humane Society of the United States, a group whose stated purpose is to “seek a humane and sustainable world for all animals.” Its Canadian affiliate is Humane Society International. What […] Read more



A nice, innocuous explanation

This morning I watched a YouTube clip about American country-of-origin labelling. It’s a clean and clear explanation of COOL’s advantages to U.S. consumers. The material is well crafted and makes perfect sense at the consumer level, aimed as it is at a grocery buying target audience. There is reference to COOL labelling on meat from […] Read more