Producer proud of impressive offspring

Reading Time: 2 minutes

Published: September 5, 2013

Producer.com and its associated email products have been around a while. In fact www.producer.com’s birth was registered in 1995, shortly after American vice-president Al Gore created the internet.

At first, we weren’t sure what to do with our new bundle of joy, so we fed it a large, weekly ration of newspaper stories about you and the agricultural industry that sustains us all.

Like any baby, this news-borne had no idea what it might become and we didn’t know what it would look like when she was grown up.

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In French, newspapers are typically assigned a female gender. So, I think of her as a girl.

On a diet of hard news and acculturated with the finest of rural life stories, she has matured into a fine young adult.

Like any hardworking farm youth, she has developed an insatiable appetite, consuming all we can provide for her.

She has had a few kids, but as proud grandparents we welcome all new arrivals into the family.

I can report that her offspring, Producer Daily, Producer Mobile, the WP App and the Markets Moment twins are all strong and healthy.

Producer.com, unlike many news-internet youth of today, is earning her keep every day by putting products into the farmers’ market.

Each week, thousands of farmers and agricultural professionals devour her stuff.

These past months, Producer.com has been adding some new, meaty information dishes to her diet. To avoid putting on too much weight, she has been working harder in the field and has a new crop of products.

Fresh videos are being grown year around. Producer.com has added Storify feeds that include photos and will also accept photos from customers to enhance her booth and make it more attractive to a broader clientele. She is also moving product through Facebook.

She is adding value to her older crops. Isn’t that what farmers are constantly being advised to do by government and industry?

More images are being added to the stories. Improved links in the news sausages are making them more satisfying. And one of North America’s biggest supplies of farm fresh classifieds are available as singles or in bunches.

We’re very proud of our not-so-little Producer.com. It appears she might be all grown up.

About the author

Michael Raine

Managing Editor, Saskatoon newsroom

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