We’re occasionally queried around here about the chances for a sunshine girl feature in the paper. Chances of that are slim, but the odds of some farmer or farm family gracing a billboard or two are much greater. In fact, they’re guaranteed.
Case in point, the new campaign by the Farm Animal Council of Saskatchewan, which has booked 27 Saskatchewan billboards that will show farmers and farm families.
It’s the fourth year for FACS billboards, which are said to be well received. This year, cattle, poultry, horse and dairy operations are represented. You can see them by clicking here.
“The billboards are recognized as the face of Saskatchewan agriculture featuring real producers and families on their farms and in their barns,” says a FACS news release. The campaign, called We Care, has a number of industry organization sponsors.
The campaign, called The Family Behind the Farm, is an initiative of the Manitoba Pork Council. Four other families besides the Matheson’s are part of it. They include the Falks, from Niverville, the Preteaus from St. Malo, the Rempels from St. Anne and Steinbach and the Kleinsassers from Stonewall. You can check it out by clicking here.
Farmers are often advised to promote agriculture and the positive production methods they use. They are told to connect the farm to the fork, and help people understand that real people, real families, are producing the food that they and others eat. These two groups and those they represent are doing just that.
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The billboard in question promotes beef, and “depicts a fork piercing a piece of meat while a high-powered fan attached to the bottom of the billboard pole blows air over cartridges filled with fragrance oil,” says the news release. “The fan disperses the smell of black pepper and charcoal, which is supposed to have a range of 30 to 50 yards.”
Of course, it’s quite possible to identify Canadian hog and beef operations by smell — quite a different smell than that of spices and roasting meat.
As readers of this blog will know, experienced sniffers can easily identify the livestock at the source of the smell. I’ve impressed one or two car companions with my ability to distinguish cattle manure from hog manure using only olfactory clues. Yes, indeedy, it’s quite the party trick. Hey, I don’t get out much!
Would I be as successful in identifying varieties of delicious Canadian-produced grilling meat? I’d like to give it a try. Would you?
