Cups of agriculture

Reading Time: < 1 minute

Published: May 14, 2010

When a recipe calls for two cups of rice, women in Japan will be ready to deliver it, straight from their bras. The new rice bra allows people — well, probably mostly women, although we can’t discriminate — to grow rice in their underwear. It’s a gimmick developed by Japanese lingerie maker Triumph to capitalize on increasing urban interest in farming.
Agriculture in almost any form is great, but you’ve got to admit there is an ick factor associated with growing anything in underwear. Fortunately, it’s not as bad as it sounds. Check out photos and commentary here and here. As you will learn, bra models say the garment is not as uncomfortable as it looks.

Read Also

Grain is dumped from the bottom of a trailer at an inland terminal.

Worrisome drop in grain prices

Prices had been softening for most of the previous month, but heading into the Labour Day long weekend, the price drops were startling.

But I wonder.
Triumph doesn’t plan to sell the bras, in Japan or anywhere else, but might the idea take off, er, take root, um, be supported here on the Prairies?
It’s not clear whether physical endowment plays a role in crop production. If it does, some of us could grow rice or wheat, while others with more soil capacity, so to speak, could grow canola, beans or even corn. Then again, perhaps it’s best to stick to herbs and spices, for the simple convenience of use while cooking. Also, it prevents me from speculating on the logistics of cereal or oilseed harvest. Eek.
Such production can be added to the myriad ways that women already support the family farm. Two cups, some seed, a water hose around the waist and voila! Production is underway while you go about your business.

explore

Stories from our other publications