I am writing in response to People for the Ethical Treatment of Animals’ (PETA) plans to run billboard advertising in Regina.
Consumers should know that Canadian beef is recognized by Canada’s Food Guide and is full of nutrients, 14 that Canadians need every day, including zinc for healthy growth, iron for oxygen and protein to build and repair the body.
Many Canadians, especially women and children, are at risk for iron and zinc deficiencies and beef gives the most readily available and easily absorbed source of iron.
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Canadian beef is also lean.
Eight beef cuts as well as lean and extra lean ground beef qualify for the Heart and Stroke Foundation’s HealthCheck program.
The nutrients in lean beef help you maintain a healthy weight, build muscle and fuel physical activity, all of which play an important role in a healthy lifestyle.
A balanced diet is also important.
Many Canadians are not eating the recommended servings from each of the four food groups in the Food Guide and are getting 22 percent of their total calories a day from foods low in nutritional value, like fats and oils, condiments, candy, chips and beverages.
Saskatchewan’s cattle producers are proud to produce a high quality food source for Canadian families. Consumers should feel confident about choosing delicious, nutritious Canadian beef as part of a balanced diet.
Calvin Knoss,
President, Saskatchewan Stock Growers Association Regina, Sask.
