Glacier FarmMedia, the parent company of The Western Producer, is launching a new suite of electronic information products for Canadian farmers.
Glacier MarketsFarm comprises several news products that will be distributed daily or weekly via email.
The MarketsFarm package includes daily updates on commodity markets, weekly market summaries, podcasts and details on breaking agricultural news stories that affect farm management and marketing decisions.
Visitors to marketsfarm.com can register for a trial subscription at no cost.
When the trial period expires this spring, users will have the option of becoming paid subscribers.
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“The (MarketsFarm) website went up in January and we’re in gradual roll-out mode,” said Bruce Burnett, Glacier FarmMedia’s director of weather and markets information. Burnett was formerly a markets and weather analyst with the Canadian Wheat Board and G3 Canada.
“The website and daily and weekly newsletters are sort of the first phase of this that we’re rolling out,” he said.
“You can sign up and get access to the product and test drive it…. There isn’t an official launch date yet but when we launch this spring, we’ll be offering the services as a paid subscription.”
Subscription costs have yet to be finalized but are expected to be competitive with other market insight newsletters.
Burnett said growers are looking for current and relevant information that can help them make informed decisions on the farm.
In addition to market information unique to MarketsFarm, the package will include selected items from Glacier’s other news outlets, which include Commodity News Service Canada (CNS), The Western Producer, Grainews, Alberta Farmer Express, Canadian Cattlemen and Country Guide.
“We’re trying to keep the package rather simple, but with some in depth analysis as well,” Burnett said.
“We’re aiming to cut through the clutter and jargon, to some extent, and provide some solid actionable marketing advice, along with market news.”
