VIDEO: Burning of Agribition brand kicks off annual Regina show

Reading Time: < 1 minute

Published: November 20, 2023

, ,

Saskatchewan premier Scott Moe and retired agricultural broadcaster Jim Smalley burned the brand to officially open Canadian Western Agribition Nov. 20. | Becky Zimmer photo

Saskatchewan premier Scott Moe and retired agricultural broadcaster Jim Smalley burned the brand to officially open Canadian Western Agribition Nov. 20.

Moe said he was thrilled to be asked.

“It’s one of the coolest things I’ve had the opportunity, the honour, to be a part of. It really is,” he said after the event.

“This is a world class agricultural show focusing on, yes, the livestock industry we have here, but also the overall agricultural industry.”

Read Also

A man in a cowboy hat gives treats to his cattle in Oakville, Texas on July 15, 2025.

U.S. cattle producers fear return of screwworm

Parasitic screwworm flies are pushing northward from Central America again after being officially eradicated from the United States in 1966, threatening $1.8 billion in damage to Texas’ economy alone.

Aside from a personal honour, he said it was a privilege for the government to be a part of telling the story of sustainable, ethical agriculture.

Smalley also said he was honoured and reminded the journalists in attendance of how much news there is to impart from the show.

Monday also features the judging of alpaca fleece, the Canadian National 4-H and Youth judging competition, showmanship events and the first of the purebred shows, the Texas Longhorns.

The 52nd edition of the show runs until Nov. 25.

Contact karen.briere@producer.com

About the author

Karen Briere

Karen Briere

Karen Briere grew up in Canora, Sask. where her family had a grain and cattle operation. She has a degree in journalism from the University of Regina and has spent more than 30 years covering agriculture from the Western Producer’s Regina bureau.

explore

Stories from our other publications