REGINA – Canadian Western Agribition wants to step up its international marketing efforts and Agriculture Canada is going to help.
The federal government department announced last week it will provide $100,000 to Agribition through a cost-shared program that will see the annual show contribute a matching amount.
Agribition president Brian Rossnagel said international marketing has focussed on the southern United States and Mexico. Now, the show wants to concentrate on the border states like Montana and North Dakota.
“We are looking there at the fact there are a lot of people not very far away,” Rossnagel said. “They’re closer to here than to Houston or Denver.”
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He said Agribition is collaborating with the national breed associations and other shows like the Royal Winter Fair in Toronto to market Canadian shows in further locales including South America.
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Rossnagel said the Agribition board will also be adding services to the International Business Centre.
He said international visitors are often at the show to gather information on one particular breed. By taking them on a tour of the show, the board can make sure visitors get information on other things that they can take back to the appropriate people in their countries.
The funding was provided through the new Agri-Food Trade 2000 program. A cost-shared program, it’s designed to increase sales of agriculture, food and beverage products in domestic and foreign markets.
