In addition to trying to provide the best agricultural news and information in print, online and in social media and email reports, we at The Western Producer are beginning to produce video content.
We’ve had videos on Producer.com for several months, most of them focused on agricultural machinery and farm life.
In the last couple of weeks we’ve starting producing a weekly news and market information wrap-up in a format similar to a TV newscast.
Managing editor Mike Raine and I are the hosts, and Robin Booker provides the technical assistance. We bring all the smooth presentation, good looks and sex appeal that print reporters are famous for.
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Actually, we look rather pasty and my grey hair fails to provide the air of authority I had hoped for, but we believe we are providing information of value to western Canadian farmers.
We review the factors influencing grain and livestock markets, update the agricultural news and give you a taste of some of the production and feature articles you can expect to read in the coming print edition.
We record it on Friday and after editing, it’s posted on Producer.com. Our goal is to have it ready by Saturday morning.
Our video and online content, supplemented by our Twitter and Facebook feeds, provide us with the opportunity to better connect with you on an up to the minute basis.
That is great for markets news. In the newspaper, we can provide detail, explanation and analysis of the big forces that drive market trends, but with Twitter, our daily web stories and video newscasts we can alert you to weather, crop reports and other daily factors you need to know to help keep on top of your marketing plan.
So check out our video offerings and let us know what you think. If you have suggestions about what you’d like to see in the videos, email us at newsroom@producer.com.
