Canada sells oats the buyers’ way

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Published: April 11, 2002

Even if American oats take up a larger share of the North American

market this year, they probably won’t keep it, says analyst Randy

Strychar.

That’s because American farmers don’t really want the market, and

they’re not willing to work for it.

“The U.S. crop has no relevancy,” said Strychar.

“Canada just has a better trading system for the American (buyers).”

About 95 percent of North American milling oats requirements are

supplied by Canadian prairie farmers, mainly from Manitoba and eastern

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American farmers grow oats, but usually keep them for greenfeed or

feed. The United States Department of Agriculture is forecasting a big

jump in acreage and production of milling oats in the U.S. this summer,

but Strychar is skeptical.

He said U.S. subsidy programs have made oats unattractive, so U.S.

farmers don’t take the crop seriously.

But for Canadians, who can make good money on oats compared to other

crops, growing a good crop and marketing it right makes sense.

That’s why Canadian farmers are so willing to forward contract their

crops to buyers. It’s what the buyers want.

American growers, on the other hand, tend to sell right off the

combine, which creates uncertainty for buyers who want guaranteed

supply.

The buyers prefer to deal with a market that gives them what they need.

Canadian grain companies are aggressive in buying from farmers and

offering large quantities to commercial users.

But American grain companies don’t tend to buy oats in bulk, so buying

in the U.S. can be a problem for a commercial user.

“They don’t want to have to go to 20 U.S. companies to get what you

could get from one in Canada,” said Strychar.

Canadian farmers have proven themselves to be excellent growers and

marketers, which is why they will hold the market, Strychar said.

“We’re very good at it, we grow good oats, we grow large quantities and

we’re really responsive to market factors.”

About the author

Ed White

Ed White

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