Connecting consumers, farmers | Father, daughter featured on McDonald’s tray liners show their care for cattle
Joanne Solverson laughed when a McDonald’s restaurant customer asked her if she was paid big money for a picture of her and her father, Dave, to be used on a McDonald’s tray liner.
For the father and daughter duo, being part of a McDonald’s promotional campaign is just part of their job as beef producers.
“It’s important for people to know that one of the biggest franchises uses beef produced right here in the community,” said Joanne of Camrose.
Dave Solverson said a Cargill cattle buyer approached him this spring about being part of the restaurant’s campaign to connect restaurant food with the producer.
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Farm to Table Tour highlighting to consumers where their food comes from features Molnar Farms which grows a large variety of market fruits and vegetables including corn, with Taber being known as the Corn Capital of Canada.
“This is a good way to show Canadians that cattle producers do a good job of caring for their animals,” said Dave, the Canadian Cattlemen’s Association vice-president and chair of its animal care committee.
Joanne, a member of the Cattlemen’s Young Leaders Development Program, said she wants to help consumers make the connection between the hamburger they eat and producers.
The Solversons’ photo is on a paper tray liner that will be used all summer as part of the promotional campaign.
The fourth-generation farm family has 800 head of commercial cows. The calves are finished in a small feedlot at the family ranch.
