Canadian hog producers will receive $1.3 million from the federal government to market Canadian purebred hog genetics.
The funding is expected to allow Canadian Swine Exporters Association (CSEA) members to participate in key industry trade shows, including the International Livestock and Dairy Expo in Vietnam later this month.
The association will help brand Canadian agricultural products around the world, building greater recognition for Canadian products.
Tools and promotional items are available to CSEA as a registered Canada Brand member to help develop its marketing strategies and activities.
Funding through Growing Forward’s AgriMarketing program also helped Genesus Inc. sign a contract for 1,000 breeding hogs worth $1.6 million during agriculture minister Gerry Ritz’s recent trade mission to China.
