The revamped version of the Canadian Wheat Board, now known as CWB, has a new logo to match its new name.
CWB officials unveiled the voluntary marketing agency’s new logo on July 31 to mark the beginning of the changeover to open marketing.
As of Aug. 1, the CWB will no longer be the sole marketer of wheat, durum and malting barley produced in Western Canada.
The new logo consists of three coloured boxes — one green, one blue and one gold — each containing one letter of the CWB’s new abbreviated name.
CWB president and chief executive officer Ian White, said the colours in the new logo represent the green of nature, the blue of the prairie sky and the gold of harvest.
The new logo is visible on CWB’s head office in Winnipeg.
