Farm equipment gathers data all the time. In most cases, if the machine is on, it’s harvesting. But the majority of producers aren’t storing those data yields.
Using the information has to be inexpensive and relatively simple, say producers. Precision agriculture companies are hearing that call and seeing the potential value, beyond just higher yields or greater per-acre margins.
Monsanto’s Climate Corp. is one of the companies working to make getting the data from machine to office easier.
Keeping data flowing from the field as simply as possible is key to getting farmers to enrol acres in larger, systemic programs, says the company.
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John Raines, senior vice-president of global commercial business at Climate Corp., says new partnerships with farm equipment makers make that first step easier and more effective.
Last month the company penned a new deal with Case New Holland to get their technologies to work together rather than just in tandem.
Climate’s FieldView Drives plug into the ISObus systems of farm equipment, picking up the machines’ most intimate operational details and sending that back to the company’s technology hubs, which in turn feeds it to farmers’ offices and mobile devices.
CNH joins Agco and John Deere as data partners with Climate.
As well, CNH dealers will be offering Climate’s FieldView farm management system to the machinery company’s customers.
Without these agreements, companies like Climate Corp. must reverse engineer their software to work with the machinery, and some details are likely left out of the data flow.
Raines said the deal adds to the 20 other equipment lines that are now supported with FieldView.
