LOUISVILLE, Ky. — Vermeer Corp. is taking its forage equipment directly to farmers, rather than using a western Canadian distributor as it has in the past.
Prairie producers who own the Iowa company’s equipment will be able to get service and parts and buy new machines locally through a new network of distributors.
Joe Michaels of Vermeer’s forage division said the company’s 12 year distribution agreement with Highline of Vonda, Sask., ended in January and the company plans to work through short-line retailers that already handle Vermeer products, and new dealers.
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He said customers have been wondering who will handle their support and sales.
“We have many long-term customers. They have an investment and they want to know,” he said.
The improved cattle market and high grain prices have improved the market for forage equipment.
“We are seeing demand return to the business,” Michaels said.
Gary Vermeer developed his line of heavy duty, round balers in the early 1970s and it was quickly adopted for use in Western Canada.
Michaels said the current owner, Mary Vermeer, has initiated a five year plan to create a “more direct relationship, alignment with the customers. This is part of that initiative.… That means dealers who stock parts and new equipment and that can offer financing. We will have 24 hour parts delivery as well.”
